Designing Better Products, Systems Projects and Organizations-15 de Diciembre a las 15:30

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Date(s) - 15/12/2017
3:30 pm


Designing Better Products, Systems Projects and Organizations*

Yoram Reich

School of Mechanical Engineering

Tel Aviv University, Israel


Real life design situations are very complex. They often involve addressing complex multidisciplinary problems that are hard to formulate and solve, attempted by diverse groups of people with diverse backgrounds and perspectives, working in different organizations with different cultures, collaborating through a variety of contracts. Many design efforts fail due to incomplete understanding of design contexts causing significant loss of resources and harming the environment and people.

Can we create a framework that will help us unpack this complexity into a structure that allows us to explain, predict, and control failures and improve such situations to help organizations design better? The PSI matrix is such a framework that has been developed by combining knowledge from diverse disciplines; following numerous case studies with industry to address the above mentioned challenge. The evolution of the framework is described and its utility is demonstrated in several diverse design examples. The future development of the framework is discussed.


*Collaborative work with Eswaran Subrahmanian (CMU), Sruthi Krishnan (FOV), Sebastian Meijer (KTH) and others

Short bio

Yoram Reich is a Full Professor at the School of Mechanical Engineering, Tel Aviv University. He practiced design for more than 7 years; and had visiting positions at Carnegie Mellon University, Duke University, and Stanford University. He is Editor-in-Chief of Research in Engineering Design, associate editor of Design Science, and an editorial board member of 6 other journals; a founder and past co-chair of the Design Theory special interest group of the Design Society, and an elected member of its Advisory Board. He is also a Fellow of the Design Research Society. He was the chair of the Israeli chapter of the Society of Manufacturing Engineers. He co-founded and is President of Israel Institute for Empowering Ingenuity and a co-founder and Head of TAU Systems Engineering Research Institute. Published over 200 papers and two books on topics such as product development, innovation and creativity, biomimicry, artificial intelligence, and data mining.


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